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PROJECT

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After 42 seasons with Pat Sajak, Ryan Seacrest takes the reins as host of “America’s Game”, joining Vanna White on the Wheel Of Fortune stage and ushering in a new era for the iconic game show. Our task was to create a modern, refined graphics package to complement the remodeled studio design, consisting of main title animation, studio graphics, and in-show informational graphics system. 

Creative Director for Sony Pictures’ Brand Creative & Digital Strategy division. I led a team of designers, animators, and editors to create all elements needed for on-air, digital, and social components as well as providing assets to our affiliate partners for promotional applications. Worked with show’s Executive Producer throughout the pitch and built processes to ensure versatility within the visual system and symbiosis with the studio design. 

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MY ROLE

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FINAL PACKAGE FRAMES

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CONCEPT

SPOKES

To ensure a strong compatibility with the new studio design, our approach was to embrace the primary set pieces - large, abstracted WOF “wheels”. and transform them into a versatile, vibrant design package. This inspired a system of graphic, interlocking wheels, deconstructed and animated to appear dynamic and structurally fluid.

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